THE NETHERLANDS
Explore the student teams’ work.
Company cases
Groningen Werkt Circulair – Wear the Change
Groningen Werkt Circulair is a network organization working to build a local and circular textile chain in Groningen. It promotes ways to keep clothes and textiles in use through repair, reuse and recycling
The team created the concept “Wear the Change.” The idea encourages people to give clothes a second life instead of throwing them away. The students developed a poster, marketing email, social media content and a short video to communicate the message in a simple and engaging way.
BouwHub050 – Recycle. Reuse. Restart.
BouwHub050 supports a more circular construction sector by helping building materials stay in use instead of becoming waste. It connects reusable materials with people and companies that can use them again.
The team created a storytelling concept around giving building materials a new life. They developed the message “Recycle. Reuse. Restart.” and created ideas for a short advertisement, social media content and a more interactive website to make BouwHub050’s sustainable work easier to understand and more engaging.
DuMo fietsen – No Fuel. Just Power.
DUMO Bikes is a bicycle company in Groningen offering regular bikes and cargo bikes as practical and sustainable alternatives to cars and vans. The company also repairs and gives new life to old bicycles.
The team wanted to encourage people and businesses to choose bikes and cargo bikes instead of cars. The students made fun short social media videos showing frustrating everyday situations where a bike can be a better choice than a car. They also created informative advertisements about DUMO’s bikes and cargo bikes.
TheReSales: – A Sustainable Future with Unique Homes
TheReSales gives high-quality furniture a second life by reusing, repairing and refurbishing old pieces. Its circular model helps reduce waste and save natural resources while offering unique second-hand design furniture.
The team created a concept around giving furniture a second life. The idea shows that second-hand furniture can be stylish, unique and sustainable. The students created social media content and an emotional video concept to promote TheReSales and inspire people to choose reused furniture.
TafelSmaak: – Rescue. Restore. Reuse.
TafelSmaak is a Dutch furniture company that creates custom-made wooden furniture, especially dining tables. The company focuses on high-quality craftsmanship and sustainable production.
The team created the concept “Rescue. Restore. Reuse.” The idea shows how old wood can be given a new life as a unique table. The students created social media content, an advertisement and an email newsletter to highlight TafelSmaak’s sustainable materials and craftsmanship.