In March 2026, the very first workshop of the SAMBA Erasmus+ project brought together students and teachers from five different countries in Groningen. Hosted by Alfa-college and carried out together with five sustainable local companies, the workshop combined hands-on learning, intercultural teamwork, and real-world challenges, giving a clear picture of what SAMBA is all about.
SAMBA Project Kickoff The Sustainable Marketing and Business Ambassadors (SAMBA) project officially began in November 2025, when project coordinators, teachers and company partners met at Mercuria Business College in Finland. The meeting set a strong foundation for the two-year Erasmus+ project, which aims to help VET students learn sustainable business and marketing in a practical,…
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What is SAMBA about? Interest in sustainability has been growing for years, and more and more consumers want to make environmentally responsible choices. Yet in reality, we don’t always end up choosing the most sustainable option. Sometimes the responsible alternative is more expensive, selection feels too limited, or we’re just too busy to think through…
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