Sustainability is one of today’s biggest challenges.
In this project, you will learn the basics of sustainable marketing: why it matters, and how to communicate sustainability transparently and in ways that inspire customers.
Learning objectives
By the end of this project, you should be able to:
1. Explain why sustainable marketing is needed.
2. Describe what sustainability means for business.
3. Identify key sustainability certifications in Europe.
4. Understand what green marketing and greenwashing mean
5. Write sustainability claims that avoid greenwashing and follow common principles
6. Create marketing messages that inspire consumers to make sustainable choices.
This project combines online learning with real-world practice.
Part 1.
Sustainable Marketing course
First, you will explore the foundations of sustainable marketing through interactive self-study course and test.
Part 2.
Workshop week
Then, during the international workshop week, you will team up with students from different countries to create marketing solutions for a real company.
